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Research papers

Building relationships that matter

The raison d’être of market research is to aid decision-making. Research can only have a valid contribution if we understand what the client is trying to achieve and help them set measurable objectives – this is a pre-condition to...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Grant Bird
Company: Hall & Partners
June 17, 2014
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Citation

Bird, G. (2014a, June 17). Building relationships that matter. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/building-relationships-that-matter